Our Story
Lifestyle apparel rooted in the adventures of a water, woods and wine country way of life.
Our Story
Where the lake meets the vines, and every moment feels effortlessly free.
Lakes And Grapes was founded in the summer of 2018 by Abby Clear, who grew up surrounded by the water, woods, and wine country of Traverse City, Michigan. Born from her love of lake life and her experience in the wine industry, the brand was created to celebrate the lifestyle she knew by heart—sunset boat rides, happy hours at the marina, sips in the vines, and weekends that feel like a memory in the making.
What started at her parents’ house has grown into a female-owned and operated lifestyle brand known for more than just apparel. At Lakes And Grapes, it’s always been about the moments—the sweatshirt that comes on every adventure, the hat that reminds you of your favorite summer, or the tee you and your friends all wore on the best weekend of the year. Our pieces are designed to be lived in, laughed in, and remembered through.
Our Founder
Abby’s journey to entrepreneurship began long before the brand launched. A former D1 volleyball player and on-air sports reporter, she eventually traded sidelines for shoreline and moved home to pursue a career in the wine industry. But deep down, her dream was always to build something of her own. With a passion for branding, marketing, and community, Lakes And Grapes became that dream brought to life.
Today, the mission remains the same: to create clothing that captures the feeling of lake and wine country living—and to inspire a community that values connection, adventure, and meaningful moments. Whether you’re boating, wine tasting, cabin lounging, or just wishing you were—we’re here for the moments that matter.
Because we all need Lakes And Grapes.
Giving Back
We may be a small business, but we believe small is mighty — and that doing good should be part of everything we do. Since the beginning, Lakes And Grapes has been committed to making a positive impact: from donating meals during the holidays, creating cause-driven apparel, and supporting local nonprofits, to planting trees through our partnership with the National Forest Foundation.
We recognize the impact the fashion industry has on the planet, and we’re dedicated to being better stewards of it. That means making intentional choices, collaborating with purpose-driven partners, and always striving to leave the world a little better than we found it.
At the core, we’re more than a brand. We’re a community that cares — and we’re proud to use our platform to give back in meaningful ways.
