TRAVERSE CITY WALK CLUB

Hosted by Lakes And Grapes

A community-driven walk + social experience designed to get people outside, connected, and moving together.

🚶 ~2 mile walk
🍷 Drinks + mingle after
🌊 Lakeside routes through downtown Traverse City

Come solo or bring your crew—all are welcome.

100–200 PEOPLE. EVERY WEDNESDAY.

What started as a small community walk has grown into one of Traverse City’s favorite midweek meetups.

People come solo, with friends, on dates, with family—and by the end of the night, strangers are exchanging numbers and making real connections.

Walk Club is more than a walk. It’s a place to show up, feel welcomed, and be part of something fun and social in Northern Michigan.

🍂 FALL WALK CLUB SERIES

Every Wednesday through November 18

Cooler temps, fall colors + plenty more Walk Club ahead.

Join us every Wednesday for an easy ~2-mile walk through downtown Traverse City and along the water, followed by drinks, giveaways + mingling back at Lakes And Grapes.

SEPTEMBER → 6:30 PM
STARTING OCTOBER 7 → 6:00 PM

📍 Start + end at Lakes And Grapes
📍 326 E Front Street, Traverse City
👟 FREE + open to everyone
🍂 Rain, snow or shine
👶 Stroller-friendly
🐶 Well-behaved pups welcome

Check-in is INSIDE Lakes And Grapes before every walk.

No registration needed for regular Wednesday Walk Club — just show up!

UPCOMING WALKS

Wednesday, September 30 • 6:30 PM
👟 HOKA Demo Night x Golden Shoes
Try HOKA demo shoes ON the walk + post-walk pours from Rove Winery. Plus, everyone who attends receives a $20 Golden Shoes gift card + one lucky walker will WIN a free pair of HOKAs!

Wednesday, October 7 • 6:00 PM
🍂 Old Mission Distilling
Our first 6 PM fall walk + special post-walk drinks from Old Mission Distilling.

Wednesday, October 14 • 6:00 PM
🍷 Peninsula Cellars
Walk with us + stick around for featured Northern Michigan wine pours after.

Wednesday, October 21 • 6:00 PM
👟 Wednesday Walk Club
Local wine, beer + Short’s N/A options after the walk. More partner details coming soon!

Wednesday, October 28 • 6:00 PM
🎃 THE HALLOWEEN WALK x Aurora Cellars
Our biggest Walk Club of 2025 is BACK! Costumes, glow necklaces, costume contests, our costume runway, spooky TC photo stops, giveaways + Aurora Cellars wine after the walk.

Wednesday, November 18 • 6:00 PM
🦃 FRIENDSGIVING WALK x Old Mission Distilling
Our final consistent Wednesday Walk Club of the season. Come celebrate another incredible Walk Club season with us!

More November walks + partners to be announced.

🍷 POST-WALK MINGLE

The walk is only half the fun.

After every Wednesday walk, we head back inside Lakes And Grapes for our post-walk social featuring a rotating lineup of Northern Michigan wineries, breweries, distilleries + local partners.

Expect:

🍷 Featured local pours
🍺 Beer
🥤 N/A options from Short’s Brewing
🎟️ Giveaways + partner activations
🛍️ Walk Club shopping specials
👋 Plenty of time to hang out + meet someone new

21+ wristband required for alcoholic beverages. Please bring your ID.

OUR WALK CLUB PARTNERS

One of our favorite parts of Walk Club is introducing our community to incredible local businesses + brands. Throughout the season, you'll find Northern Michigan wineries, breweries and distilleries alongside fitness, wellness, retail and national brand partners.

Featured 2026 Partners:

May 20 → Bel Lago Winery
May 27 → Dune Bird Winery
June 3 → French Valley Vineyard
June 17th → Rove Winery at Gallagher Estate
June 24th → Blustone Vineyards
July 1st → Blustone Vineyards
July 15th → Bonobo Winery
July 22nd → Peninsula Cellars
August 5th → Amoritas Vineyards
August 12th → Amoritas Vineyards
August 19th → Short's Brewing & Rove Winery at Gallagher Estate
August 26th → Soul Squeeze Cellars
September 2nd → Old Mission Distilling
September 23rd → Good Harbor Vineyards
September 30th → Golden Shoes x HOKA + Rove Winery at Gallagher Estate

🍺 LOCAL BEER PARTNER

We're also proud to partner with local craft brewery MiddleCoast Brewing Company for our Summer Walk Club Series. After each walk, enjoy complimentary featured beer pours alongside our winery partners and connect with fellow walkers back at the store.

💧 NON-ALCOHOLIC BEVERAGE PARTNER

Short’s Brewing Company

Proudly keeping Walk Club refreshed with Thirst Mutilator Hop Water, our non-alcoholic option for walkers who want to join the post-walk drinks and community mingle without the alcohol.

📺 EXCLUSIVE MEDIA PARTNER

9&10 Media

Exclusive Media Partner of Lakes And Grapes Walk Club

INTERESTED IN PARTNERING WITH WALK CLUB?

From featured walk sponsors and beverage partners to giveaways, activations and larger brand collaborations, we love working with businesses that align with the Walk Club community.

Interested in sponsoring a walk or partnering with us?
Email abby@lakesandgrapes.com

✨ WHAT TO EXPECT

2 mile easy-paced walk
Scenic lakeside + downtown Traverse City routes
Post-walk social hour inside the store
Local wine, beer + NA options
Giveaways + 20% off your purchase
A welcoming environment for all ages

No sign-up needed—just show up 💙

COME SOLO. REALLY.

One of the most common things we hear:
“What if I don’t know anyone?”

That’s the point 💙

Walk Club was created to make it easier to meet people naturally. Many attendees come alone for their first walk—and leave with new friends by the end of the night.

📰 AS FEATURED IN THE RECORD-EAGLE

“It’s turned into something bigger than a walk. It’s a place where people feel like they belong.” — Abby Clear, Founder & CEO

(Read Article Here)

FAQ

Is Walk Club free?

Yes! Free and open to the public.

Can I come alone?

Absolutely. Many people do.

Are dogs allowed?

Yes—well-behaved pups are welcome 🐾

Is it beginner friendly?

Very. The pace is social and relaxed.

What if it rains?

Rain, snow, or shine—we walk 🌦️ If the weather isn’t your thing that day, you’re always welcome to stay back at the store and join us for the post-walk mingle, drinks, and community time once the walkers return 💙